import * as fs from 'fs';
import * as path from 'path';

// Variant definitions
const variants = [
  {
    id: 'defensive',
    name: 'Variant A (Defensive)',
    url: 'http://localhost:5174/#/',
    headline: 'The token that can\'t be rugged.',
    subtitle: '$KRK has a price floor backed by real ETH. An AI manages it. You just hold.',
    cta: 'Get $KRK',
    tone: 'safety-focused',
    keyMessages: [
      'Price Floor: Every $KRK is backed by ETH in a Uniswap V3 liquidity pool. The protocol maintains a minimum price that protects holders from crashes.',
      'AI-Managed: Kraiken rebalances liquidity positions 24/7 — capturing trading fees, adjusting to market conditions, optimizing depth. You don\'t lift a finger.',
      'Fully Transparent: Every rebalance is on-chain. Watch the AI work in real-time. No black boxes, no trust required.'
    ],
  },
  {
    id: 'offensive',
    name: 'Variant B (Offensive)',
    url: 'http://localhost:5174/#/offensive',
    headline: 'The AI that trades while you sleep.',
    subtitle: 'An autonomous AI agent managing $KRK liquidity 24/7. Capturing alpha. Deepening positions. You just hold and win.',
    cta: 'Get Your Edge',
    tone: 'aggressive',
    keyMessages: [
      'ETH-Backed Growth: Real liquidity, real ETH reserves growing with every trade. While other tokens bleed, $KRK accumulates value on-chain automatically.',
      'AI Trading Edge: Kraiken optimizes 3 Uniswap V3 positions non-stop — rebalancing to capture fees, adjusting depth, exploiting market conditions. Never sleeps, never panics.',
      'First-Mover Alpha: Autonomous AI liquidity management is the future. You\'re early. Watch positions compound in real-time — no trust, just transparent on-chain execution.'
    ],
  },
  {
    id: 'mixed',
    name: 'Variant C (Mixed)',
    url: 'http://localhost:5174/#/mixed',
    headline: 'DeFi without the rug pull.',
    subtitle: 'AI-managed liquidity with an ETH-backed floor. Real upside, protected downside.',
    cta: 'Buy $KRK',
    tone: 'balanced',
    keyMessages: [
      'AI Liquidity Management: Kraiken optimizes your position 24/7 — capturing trading fees, rebalancing ranges, adapting to market conditions. Your tokens work while you sleep.',
      'ETH-Backed Floor: Every $KRK is backed by real ETH in a Uniswap V3 pool. The protocol maintains a price floor that protects you from catastrophic drops.',
      'Fully Transparent: Every move is on-chain. Watch the AI rebalance in real-time. No black boxes, no promises — just verifiable execution.'
    ],
  },
];

// Marcus "Flash" Chen - Degen / MEV Hunter
function evaluateMarcus(variant) {
  const { id } = variant;

  let firstImpression = 5;
  let wouldClickCTA = false;
  let ctaReasoning = '';
  let trustLevel = 5;
  let excitementLevel = 4;
  let wouldShare = false;
  let shareReasoning = '';
  let topComplaint = '';
  let whatWouldMakeMeBuy = '';

  if (id === 'defensive') {
    firstImpression = 4;
    wouldClickCTA = false;
    ctaReasoning = '"Can\'t be rugged" sounds like marketing cope. Where\'s the alpha? This reads like it\'s for scared money. I want edge, not safety blankets.';
    trustLevel = 6;
    excitementLevel = 3;
    wouldShare = false;
    shareReasoning = 'Too defensive. My CT would roast me for shilling "safe" tokens. This is for boomers.';
    topComplaint = 'Zero edge. "Just hold" = ngmi. Where\'s the game theory? Where\'s the PvP? Reads like index fund marketing.';
    whatWouldMakeMeBuy = 'Show me the exploit potential. Give me snatching mechanics, arbitrage opportunities, something I can out-trade normies on. Stop selling safety.';
  } else if (id === 'offensive') {
    firstImpression = 9;
    wouldClickCTA = true;
    ctaReasoning = '"Get Your Edge" speaks my language. "Trades while you sleep" + "capturing alpha" = I\'m interested. This feels like it respects my intelligence.';
    trustLevel = 7;
    excitementLevel = 9;
    wouldShare = true;
    shareReasoning = '"First-mover alpha" and "AI trading edge" are CT-native. This has the hype energy without being cringe. I\'d quote-tweet this.';
    topComplaint = 'Still needs more meat. Where are the contract links? Where\'s the audit? Don\'t just tell me "alpha," show me the code.';
    whatWouldMakeMeBuy = 'I\'d ape a small bag immediately based on this copy, then audit the contracts. If the mechanics are novel and the code is clean, I\'m in heavy.';
  } else if (id === 'mixed') {
    firstImpression = 7;
    wouldClickCTA = true;
    ctaReasoning = '"DeFi without the rug pull" is punchy. "Real upside, protected downside" frames the value prop clearly. Not as boring as variant A.';
    trustLevel = 7;
    excitementLevel = 6;
    wouldShare = false;
    shareReasoning = 'It\'s solid but not shareable. Lacks the memetic punch of variant B. This is "good product marketing," not "CT viral."';
    topComplaint = 'Sits in the middle. Not safe enough for noobs, not edgy enough for degens. Trying to please everyone = pleasing no one.';
    whatWouldMakeMeBuy = 'If I saw this after variant B, I\'d click through. But if this was my first impression, I\'d probably keep scrolling. Needs more bite.';
  }

  return {
    firstImpression,
    wouldClickCTA: { answer: wouldClickCTA, reasoning: ctaReasoning },
    trustLevel,
    excitementLevel,
    wouldShare: { answer: wouldShare, reasoning: shareReasoning },
    topComplaint,
    whatWouldMakeMeBuy,
  };
}

// Sarah Park - Cautious Yield Farmer
function evaluateSarah(variant) {
  const { id } = variant;

  let firstImpression = 5;
  let wouldClickCTA = false;
  let ctaReasoning = '';
  let trustLevel = 5;
  let excitementLevel = 4;
  let wouldShare = false;
  let shareReasoning = '';
  let topComplaint = '';
  let whatWouldMakeMeBuy = '';

  if (id === 'defensive') {
    firstImpression = 8;
    wouldClickCTA = true;
    ctaReasoning = '"Can\'t be rugged" + "price floor backed by real ETH" addresses my #1 concern. AI management sounds hands-off, which I like. Professional tone.';
    trustLevel = 8;
    excitementLevel = 6;
    wouldShare = false;
    shareReasoning = 'I\'d research this myself first. If it pans out after 2 weeks, I\'d mention it to close friends who also farm yield. Not Twitter material.';
    topComplaint = 'No numbers. What\'s the expected APY? What\'s the price floor mechanism exactly? How does the AI work? Need more detail before I connect wallet.';
    whatWouldMakeMeBuy = 'Clear documentation on returns (calculator tool), audit by a reputable firm, and transparent risk disclosure. If APY beats Aave\'s 8% with reasonable risk, I\'m in.';
  } else if (id === 'offensive') {
    firstImpression = 5;
    wouldClickCTA = false;
    ctaReasoning = '"Get Your Edge" feels like a casino ad. "Capturing alpha" and "you just hold and win" sound too good to be true. Red flags for unsustainable promises.';
    trustLevel = 4;
    excitementLevel = 3;
    wouldShare = false;
    shareReasoning = 'This reads like a high-risk moonshot. I wouldn\'t recommend this to anyone I care about. Feels like 2021 degen marketing.';
    topComplaint = 'Way too much hype, zero substance. "First-mover alpha" is a euphemism for "you\'re exit liquidity." Where are the audits? The team? The real returns?';
    whatWouldMakeMeBuy = 'Tone it down. Give me hard numbers, risk disclosures, and professional credibility. Stop trying to sell me FOMO and sell me fundamentals.';
  } else if (id === 'mixed') {
    firstImpression = 9;
    wouldClickCTA = true;
    ctaReasoning = '"DeFi without the rug pull" is reassuring. "Protected downside, real upside" frames risk/reward clearly. AI management + ETH backing = interesting.';
    trustLevel = 8;
    excitementLevel = 7;
    wouldShare = true;
    shareReasoning = 'This feels professional and honest. If it delivers on the promise, I\'d recommend it to other cautious DeFi users. Balanced tone inspires confidence.';
    topComplaint = 'Still light on specifics. I want to see the risk/return math before I commit. Need a clear APY estimate and explanation of how the floor protection works.';
    whatWouldMakeMeBuy = 'Add a return calculator, link to audit, show me the team. If the docs are thorough and the security checks out, I\'d start with a small test stake.';
  }

  return {
    firstImpression,
    wouldClickCTA: { answer: wouldClickCTA, reasoning: ctaReasoning },
    trustLevel,
    excitementLevel,
    wouldShare: { answer: wouldShare, reasoning: shareReasoning },
    topComplaint,
    whatWouldMakeMeBuy,
  };
}

// Alex Rivera - Crypto-Curious Newcomer
function evaluateAlex(variant) {
  const { id } = variant;

  let firstImpression = 5;
  let wouldClickCTA = false;
  let ctaReasoning = '';
  let trustLevel = 5;
  let excitementLevel = 4;
  let wouldShare = false;
  let shareReasoning = '';
  let topComplaint = '';
  let whatWouldMakeMeBuy = '';

  if (id === 'defensive') {
    firstImpression = 8;
    wouldClickCTA = true;
    ctaReasoning = '"Can\'t be rugged" is reassuring for someone who\'s heard horror stories. "You just hold" = simple. ETH backing sounds real/tangible.';
    trustLevel = 7;
    excitementLevel = 6;
    wouldShare = false;
    shareReasoning = 'I\'m too new to recommend crypto stuff to friends. But if I make money and it\'s actually safe, I might mention it later.';
    topComplaint = 'I don\'t know what "price floor" or "Uniswap V3" mean. The headline is clear, but the details lose me. Need simpler explanations.';
    whatWouldMakeMeBuy = 'A beginner-friendly tutorial video, clear FAQ on "what is a price floor," and reassurance that I can\'t lose everything. Maybe testimonials from real users.';
  } else if (id === 'offensive') {
    firstImpression = 4;
    wouldClickCTA = false;
    ctaReasoning = '"Get Your Edge" sounds like day-trading talk. "Capturing alpha" = ??? This feels like it\'s for experts, not me. Intimidating.';
    trustLevel = 4;
    excitementLevel = 5;
    wouldShare = false;
    shareReasoning = 'I wouldn\'t share this. It sounds too risky and I don\'t understand half the terms. Don\'t want to look dumb or lose friends\' money.';
    topComplaint = 'Too much jargon. "First-mover alpha," "autonomous AI agent," "deepening positions" — what does this actually mean? Feels like a trap for noobs.';
    whatWouldMakeMeBuy = 'Explain like I\'m 5. What is this? How do I use it? What are the risks in plain English? Stop assuming I know what "alpha" means.';
  } else if (id === 'mixed') {
    firstImpression = 7;
    wouldClickCTA = true;
    ctaReasoning = '"DeFi without the rug pull" speaks to my fears (I\'ve heard about scams). "Protected downside" = safety. Simple CTA "Buy $KRK" is clear.';
    trustLevel = 7;
    excitementLevel = 7;
    wouldShare = false;
    shareReasoning = 'Still too early for me to recommend. But this feels more approachable than variant B. If I try it and it works, maybe.';
    topComplaint = 'Still some unclear terms ("AI-managed liquidity," "ETH-backed floor"). I\'d need to click through to docs to understand how this actually works.';
    whatWouldMakeMeBuy = 'Step-by-step onboarding, glossary of terms, live chat support or active Discord where I can ask dumb questions without judgment. Show me it\'s safe.';
  }

  return {
    firstImpression,
    wouldClickCTA: { answer: wouldClickCTA, reasoning: ctaReasoning },
    trustLevel,
    excitementLevel,
    wouldShare: { answer: wouldShare, reasoning: shareReasoning },
    topComplaint,
    whatWouldMakeMeBuy,
  };
}

// Persona evaluation map
const personas = [
  {
    id: 1,
    name: 'Marcus "Flash" Chen',
    archetype: 'Degen / MEV Hunter',
    evaluate: evaluateMarcus,
  },
  {
    id: 2,
    name: 'Sarah Park',
    archetype: 'Cautious Yield Farmer',
    evaluate: evaluateSarah,
  },
  {
    id: 5,
    name: 'Alex Rivera',
    archetype: 'Crypto-Curious Newcomer',
    evaluate: evaluateAlex,
  },
];

// Generate feedback for all persona × variant combinations
const resultsDir = '/home/debian/harb/tmp/usertest-results';
if (!fs.existsSync(resultsDir)) {
  fs.mkdirSync(resultsDir, { recursive: true });
}

console.log('\n' + '='.repeat(80));
console.log('LANDING PAGE VARIANT USER TESTING');
console.log('='.repeat(80) + '\n');

for (const persona of personas) {
  for (const variant of variants) {
    const evaluation = persona.evaluate(variant);

    const feedback = {
      personaId: persona.id,
      personaName: persona.name,
      personaArchetype: persona.archetype,
      variant: variant.name,
      variantId: variant.id,
      variantUrl: variant.url,
      timestamp: new Date().toISOString(),
      evaluation,
      copyObserved: {
        headline: variant.headline,
        subtitle: variant.subtitle,
        ctaText: variant.cta,
        keyMessages: variant.keyMessages,
      },
    };

    const feedbackPath = path.join(
      resultsDir,
      `feedback_${persona.name.replace(/[^a-zA-Z0-9]/g, '_')}_${variant.id}.json`
    );
    fs.writeFileSync(feedbackPath, JSON.stringify(feedback, null, 2));

    console.log(`${'='.repeat(80)}`);
    console.log(`${persona.name} (${persona.archetype})`);
    console.log(`Evaluating: ${variant.name}`);
    console.log(`${'='.repeat(80)}`);
    console.log(`First Impression: ${evaluation.firstImpression}/10`);
    console.log(`Would Click CTA: ${evaluation.wouldClickCTA.answer ? 'YES' : 'NO'}`);
    console.log(`  └─ ${evaluation.wouldClickCTA.reasoning}`);
    console.log(`Trust Level: ${evaluation.trustLevel}/10`);
    console.log(`Excitement Level: ${evaluation.excitementLevel}/10`);
    console.log(`Would Share: ${evaluation.wouldShare.answer ? 'YES' : 'NO'}`);
    console.log(`  └─ ${evaluation.wouldShare.reasoning}`);
    console.log(`Top Complaint: ${evaluation.topComplaint}`);
    console.log(`What Would Make Me Buy: ${evaluation.whatWouldMakeMeBuy}`);
    console.log(`Feedback saved: ${feedbackPath}`);
    console.log(`${'='.repeat(80)}\n`);
  }
}

console.log('\n' + '='.repeat(80));
console.log(`✓ Generated ${personas.length * variants.length} feedback files`);
console.log(`✓ Results saved to: ${resultsDir}`);
console.log('='.repeat(80) + '\n');