{
  "persona": "alex",
  "test": "A",
  "timestamp": "2026-02-14T22:01:42.927Z",
  "journey": "passive-holder",
  "steps": [
    {
      "step": "landing-page",
      "screenshot": "test-results/usertest/alex-a/landing-confusion-1771106505894.png",
      "feedback": [
        "Reading the page... trying to understand what this protocol does",
        "✗ No clear explainer - I'm lost and don't know what this is",
        "✓ Language is relatively accessible",
        "✗ Not sure how to start or what to do first",
        "⚠ No visible security/audit info - how do I know this is safe?"
      ]
    },
    {
      "step": "get-krk",
      "screenshot": "test-results/usertest/alex-a/get-krk-page-1771106510934.png",
      "feedback": [
        "Clicked \"Get KRK\" - now what?",
        "✗ No clear instructions on how to proceed",
        "✗ No Uniswap link found - how do I get KRK?"
      ]
    },
    {
      "step": "post-purchase",
      "screenshot": "test-results/usertest/alex-a/after-purchase-1771106525778.png",
      "feedback": [
        "Pretending I figured out Uniswap and bought KRK...",
        "✗ Failed to get KRK: execution reverted: \"SPL\" (action=\"estimateGas\", data=\"0x08c379a00000000000000000000000000000000000000000000000000000000000000020000000000000000000000000000000000000000000000000000000000000000353504c0000000000000000000000000000000000000000000000000000000000\", reason=\"SPL\", transaction={ \"data\": \"0x04e45aaf0000000000000000000000004200000000000000000000000000000000000006000000000000000000000000ff196f1e3a895404d073b8611252cf97388773a70000000000000000000000000000000000000000000000000000000000002710000000000000000000000000f39fd6e51aad88f6f4ce6ab8827279cfffb922660000000000000000000000000000000000000000000000000de0b6b3a764000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000\", \"from\": \"0xf39Fd6e51aad88F6F4ce6aB8827279cffFb92266\", \"to\": \"0x94cC0AaC535CCDB3C01d6787D6413C739ae12bc4\" }, invocation=null, revert={ \"args\": [ \"SPL\" ], \"name\": \"Error\", \"signature\": \"Error(string)\" }, code=CALL_EXCEPTION, version=6.15.0)",
        "Okay, I have KRK now... what should I do with it?",
        "✓ Found guidance for what to do after getting KRK",
        "✗ No reason to come back to landing page"
      ]
    }
  ],
  "overall": {
    "friction": [
      "No beginner-friendly explanation on landing page",
      "Lack of trust signals for newcomers",
      "Get KRK page lacks step-by-step guide",
      "Value proposition unclear to crypto newcomers"
    ],
    "wouldBuy": false,
    "wouldReturn": false
  }
}