diff --git a/landing/src/components/LiveStats.vue b/landing/src/components/LiveStats.vue
index 93d0ceb..6807e37 100644
--- a/landing/src/components/LiveStats.vue
+++ b/landing/src/components/LiveStats.vue
@@ -3,7 +3,8 @@
     <div class="stats-grid" :class="{ 'has-floor': showFloorPrice }">
       <div class="stat-item">
         <div class="stat-label">ETH Reserve</div>
-        <div class="stat-value">{{ ethReserveAmount }}</div>
+        <div class="stat-value">{{ ethReserveDisplay }}</div>
+        <div v-if="ethReserveSecondary" class="stat-secondary">{{ ethReserveSecondary }}</div>
         <div v-if="growthIndicator !== null" class="growth-badge" :class="growthClass">{{ growthIndicator }}</div>
         <svg v-if="ethReserveSpark.length > 1" class="sparkline" viewBox="0 0 80 24" preserveAspectRatio="none">
           <polyline :points="toSvgPoints(ethReserveSpark)" fill="none" stroke="rgba(96,165,250,0.5)" stroke-width="1.5" stroke-linejoin="round" stroke-linecap="round" />
@@ -11,11 +12,13 @@
       </div>
       <div class="stat-item">
         <div class="stat-label">ETH / Token</div>
-        <div class="stat-value">{{ ethPerToken }}</div>
+        <div class="stat-value">{{ ethPerTokenDisplay }}</div>
+        <div v-if="ethPerTokenSecondary" class="stat-secondary">{{ ethPerTokenSecondary }}</div>
       </div>
       <div v-if="showFloorPrice" class="stat-item">
         <div class="stat-label">Floor Price</div>
-        <div class="stat-value">{{ floorPriceAmount }}</div>
+        <div class="stat-value">{{ floorPriceDisplay }}</div>
+        <div v-if="floorPriceSecondary" class="stat-secondary">{{ floorPriceSecondary }}</div>
         <div v-if="floorDistanceText" class="floor-distance">{{ floorDistanceText }}</div>
       </div>
       <div class="stat-item">
@@ -78,7 +81,11 @@ interface Stats {
 
 const stats = ref<Stats | null>(null);
 const error = ref(false);
+const ethUsdPrice = ref<number | null>(null);
 let refreshInterval: number | null = null;
+let ethPriceInterval: number | null = null;
+let ethPriceCacheTime = 0;
+const ETH_PRICE_CACHE_MS = 5 * 60 * 1000; // 5 minutes
 
 // Helper: safely convert a Wei BigInt string to ETH float
 function weiToEth(wei: string | null | undefined): number {
@@ -191,10 +198,53 @@ const holderGrowthClass = computed(() => {
   return 'growth-flat';
 });
 
-const ethReserveAmount = computed(() => {
-  if (!stats.value) return '0.00 ETH';
+// Format tiny ETH values without truncating to zero
+function formatSmallEth(eth: number): string {
+  if (eth === 0) return '0 ETH';
+  if (eth >= 1) return `${eth.toFixed(2)} ETH`;
+  if (eth >= 0.01) return `${eth.toFixed(4)} ETH`;
+  if (eth >= 0.0001) return `${eth.toFixed(6)} ETH`;
+  const s = eth.toPrecision(4);
+  return `${s} ETH`;
+}
+
+// Format USD with tiered precision
+function formatUsd(usd: number): string {
+  if (usd >= 1000) return `$${(usd / 1000).toFixed(1)}k`;
+  if (usd >= 1) return `$${usd.toFixed(2)}`;
+  if (usd >= 0.01) return `$${usd.toFixed(3)}`;
+  return `$${usd.toFixed(4)}`;
+}
+
+// Fetch ETH/USD price from CoinGecko with 5-min cache
+async function fetchEthPrice() {
+  const now = Date.now();
+  if (ethUsdPrice.value !== null && (now - ethPriceCacheTime) < ETH_PRICE_CACHE_MS) return;
+  try {
+    const resp = await fetch('https://api.coingecko.com/api/v3/simple/price?ids=ethereum&vs_currencies=usd');
+    if (!resp.ok) throw new Error('ETH price fetch failed');
+    const data = await resp.json();
+    if (data.ethereum?.usd) {
+      ethUsdPrice.value = data.ethereum.usd;
+      ethPriceCacheTime = now;
+    }
+  } catch {
+    // Keep existing cached price or null; ETH fallback will be used
+  }
+}
+
+// Primary/secondary display helpers
+const ethReserveDisplay = computed(() => {
+  if (!stats.value) return '$0.00';
   const eth = weiToEth(stats.value.lastEthReserve);
-  return `${eth.toFixed(2)} ETH`;
+  if (ethUsdPrice.value) return formatUsd(eth * ethUsdPrice.value);
+  return formatSmallEth(eth);
+});
+
+const ethReserveSecondary = computed((): string | null => {
+  if (!stats.value || !ethUsdPrice.value) return null;
+  const eth = weiToEth(stats.value.lastEthReserve);
+  return `(${eth.toFixed(2)} ETH)`;
 });
 
 // Growth indicator: null = hide (< 7 days history or missing)
@@ -222,9 +272,22 @@ const ethPerToken = computed(() => {
   const supply = Number(stats.value.kraikenTotalSupply) / 1e18;
   if (supply === 0) return '—';
   const ratio = reserve / supply;
-  if (ratio >= 0.01) return `${ratio.toFixed(4)} ETH`;
-  if (ratio >= 0.0001) return `${ratio.toFixed(6)} ETH`;
-  return `${ratio.toExponential(2)} ETH`;
+  return ratio;
+});
+
+const ethPerTokenDisplay = computed(() => {
+  if (!stats.value) return '—';
+  const ratio = ethPerToken.value;
+  if (typeof ratio === 'string') return ratio;
+  if (ethUsdPrice.value) return formatUsd(ratio * ethUsdPrice.value);
+  return formatSmallEth(ratio);
+});
+
+const ethPerTokenSecondary = computed((): string | null => {
+  if (!stats.value || !ethUsdPrice.value) return null;
+  const ratio = ethPerToken.value;
+  if (typeof ratio === 'string') return null;
+  return `(${formatSmallEth(ratio).replace(' ETH', '')} ETH)`;
 });
 
 // Net supply change indicator (7d)
@@ -292,8 +355,19 @@ const showFloorPrice = computed(() => {
 
 const floorPriceAmount = computed(() => {
   if (!showFloorPrice.value || !stats.value?.floorPriceWei) return null;
-  const eth = weiToEth(stats.value.floorPriceWei);
-  return `${eth.toFixed(4)} ETH`;
+  return weiToEth(stats.value.floorPriceWei);
+});
+
+const floorPriceDisplay = computed(() => {
+  if (floorPriceAmount.value == null) return null;
+  const eth = floorPriceAmount.value;
+  if (ethUsdPrice.value) return formatUsd(eth * ethUsdPrice.value);
+  return formatSmallEth(eth);
+});
+
+const floorPriceSecondary = computed((): string | null => {
+  if (floorPriceAmount.value == null || !ethUsdPrice.value) return null;
+  return `(${formatSmallEth(floorPriceAmount.value)})`;
 });
 
 const floorDistanceText = computed((): string | null => {
@@ -401,13 +475,14 @@ async function fetchStats() {
 
 onMounted(() => {
   fetchStats();
+  fetchEthPrice();
   refreshInterval = window.setInterval(fetchStats, 30000); // Refresh every 30 seconds
+  ethPriceInterval = window.setInterval(fetchEthPrice, ETH_PRICE_CACHE_MS); // Refresh ETH price every 5 min
 });
 
 onUnmounted(() => {
-  if (refreshInterval) {
-    clearInterval(refreshInterval);
-  }
+  if (refreshInterval) clearInterval(refreshInterval);
+  if (ethPriceInterval) clearInterval(ethPriceInterval);
 });
 </script>
 
@@ -489,6 +564,11 @@ onUnmounted(() => {
   &.growth-flat
     color: rgba(240, 240, 240, 0.45)
 
+.stat-secondary
+  font-size: 12px
+  color: rgba(240, 240, 240, 0.45)
+  letter-spacing: 0.3px
+
 .floor-distance
   font-size: 11px
   color: rgba(240, 240, 240, 0.5)