diff --git a/docs/UX-DECISIONS.md b/docs/UX-DECISIONS.md
new file mode 100644
index 0000000..775a327
--- /dev/null
+++ b/docs/UX-DECISIONS.md
@@ -0,0 +1,89 @@
+# UX-DECISIONS.md — Design & Messaging Decisions
+
+Living record of UX/messaging decisions. Agents must follow these.
+Updated after each review session.
+
+**Last updated:** 2026-02-22
+
+---
+
+## Audience
+
+- **Primary:** Crypto natives who understand DeFi but don't know KrAIken
+- **Not targeting:** Beginners, "new to DeFi" users
+- No ELI5 content on the landing page
+- Beginners can find their way through the docs if curious
+
+## Landing Page Variants
+
+| Variant | File | Target | Tone |
+|---------|------|--------|------|
+| Default | `HomeView.vue` | General crypto users | Clean, professional |
+| Offensive | `HomeViewOffensive.vue` | Degens, technical users | Aggressive, direct |
+| Mixed | `HomeViewMixed.vue` | Blend | Balanced |
+
+**Offensive is strongest** for crypto natives. Default wins for broader appeal.
+
+## Messaging Rules
+
+### Do Say
+- "Stake & Grow" (not "Start Earning")
+- "Floor guaranteed" (the mechanism exists, even if floor can decrease)
+- "Token-owned liquidity" (metaphor, acceptable in marketing)
+- "No admin keys" ONLY when staker governance is implemented
+- "How It Works →" as equal-weight CTA alongside "Get $KRK"
+
+### Staking Visibility
+- **Staking is NOT mentioned on the landing page.** The staking app is password-protected for a reason — it's for insiders, not casual visitors.
+- Landing page sells the token and protocol. The CTA is "Get $KRK", not "Stake".
+- No staking mechanics, staking CTAs, or staking explainers on any HomeView variant.
+- Visitors discover staking through the community, not through the landing page.
+
+### Don't Say
+- "Start Earning" / "Earn yield" / "APY" — staking isn't yield
+- "Stake" / "Stake & Grow" / "Staking" on the landing page — see above
+- "You just hold and win" — too promissory (changed to "You just hold.")
+- "Open source" — repo is private
+- "Three strategies" — three positions, one strategy
+- Raw holder count when it's low (show growth % instead)
+
+### Staking Value Prop
+The one-liner: **"Stake → invite friends → supply grows → you profit with leverage."**
+
+Staking is leveraged directional exposure that pays off when the community grows.
+It is NOT passive income. It is NOT yield farming.
+
+## Display Rules
+
+### Numbers
+- Show **USD as primary** for all ETH amounts (people can't relate to 0.0000029 ETH)
+- Keep ETH as secondary/tooltip for crypto natives
+- Use CoinGecko API for ETH/USD, cache 5 min
+- Format: ≥$1000 → "$25.4k", ≥$1 → "$2.50", <$1 → "$0.007"
+- Never use `toFixed(4)` on tiny ETH values — use dynamic precision
+
+### Stats
+- Show growth trends (sparklines, ↑X%) not raw counts
+- Multiple mini-sparklines per stat card, not a single health graph
+- 7 days or since launch (whichever shorter) for historical data
+- Ring buffer only — no unbounded snapshot tables (disk growth concern)
+- Live indicator (green dot + "Updated Xs ago") for freshness
+
+### Contract Addresses
+- Show in footer with copy buttons
+- Link to Basescan for verification
+
+## Docs
+
+- "How It Works" should be equal-weight navigation item, not buried
+- Recenter explainer: keep it to 3 bullets (atomic, sentiment-driven, bull/bear)
+- No Baseline comparison table — borrow their language, don't name-drop them
+- Code page (`/docs/code`) for contract source viewing instead of Codeberg link
+
+## Tone
+
+- Sharp, direct, no fluff
+- Technical confidence without overclaiming
+- "We" when referring to the protocol community
+- Never condescending
+- Dark theme, minimal decoration
diff --git a/landing/src/views/HomeView.vue b/landing/src/views/HomeView.vue
index 0a480ca..d356272 100644
--- a/landing/src/views/HomeView.vue
+++ b/landing/src/views/HomeView.vue
@@ -28,7 +28,7 @@
         <div class="card">
           <div class="card-emoji">⚙️</div>
           <h3>Self-Adjusting</h3>
-          <p>The protocol rebalances liquidity automatically based on market conditions and staker sentiment. You don't lift a finger.</p>
+          <p>The protocol rebalances liquidity automatically based on market conditions. You don't lift a finger.</p>
         </div>
         <div class="card">
           <div class="card-emoji">🔍</div>
diff --git a/landing/src/views/HomeViewMixed.vue b/landing/src/views/HomeViewMixed.vue
index ba77339..f6a162c 100644
--- a/landing/src/views/HomeViewMixed.vue
+++ b/landing/src/views/HomeViewMixed.vue
@@ -60,7 +60,7 @@
           <img src="@/assets/img/chest.png" alt="Get Started" class="image-card" />
         </template>
         <template #right>
-          <h2>Stake in 30 Seconds</h2>
+          <h2>Get $KRK in 30 Seconds</h2>
           <ol class="steps-list">
             <li>Connect your wallet</li>
             <li>Buy $KRK with ETH</li>
diff --git a/landing/src/views/HomeViewOffensive.vue b/landing/src/views/HomeViewOffensive.vue
index 36e028d..71f4101 100644
--- a/landing/src/views/HomeViewOffensive.vue
+++ b/landing/src/views/HomeViewOffensive.vue
@@ -37,7 +37,7 @@
         </div>
       </div>
       <div class="centered-cta">
-        <KButton @click="router.push('/app/get-krk')">Stake & Grow</KButton>
+        <KButton @click="router.push('/app/get-krk')">Get $KRK</KButton>
       </div>
     </section>
     <section class="protocol-health-section">