diff --git a/tests/e2e/07-conversion-funnel.spec.ts b/tests/e2e/07-conversion-funnel.spec.ts
new file mode 100644
index 0000000..715cb57
--- /dev/null
+++ b/tests/e2e/07-conversion-funnel.spec.ts
@@ -0,0 +1,363 @@
+import { expect, test, type Page } from '@playwright/test';
+import { createWalletContext } from '../setup/wallet-provider';
+import { getStackConfig, validateStackHealthy } from '../setup/stack';
+import { navigateSPA } from '../setup/navigate';
+
+const ACCOUNT_PRIVATE_KEY = '0xac0974bec39a17e36ba4a6b4d238ff944bacb478cbed5efcae784d7bf4f2ff80';
+
+const STACK_CONFIG = getStackConfig();
+const STACK_WEBAPP_URL = STACK_CONFIG.webAppUrl;
+const STACK_RPC_URL = STACK_CONFIG.rpcUrl;
+
+// Expected Uniswap deep link components for Base mainnet
+const BASE_MAINNET_TOKEN = '0x45caa5929f6ee038039984205bdecf968b954820';
+
+/**
+ * Inject a mock window.umami tracker that records events into a global array.
+ * Must be called via context.addInitScript so it runs before app code.
+ */
+function analyticsCollectorScript(): string {
+  return `
+    window.__analytics_events = [];
+    window.umami = {
+      track: function(name, data) {
+        window.__analytics_events.push({ name: name, data: data || {} });
+      }
+    };
+  `;
+}
+
+/** Retrieve collected analytics events from the page. */
+async function getAnalyticsEvents(page: Page): Promise<Array<{ name: string; data: Record<string, unknown> }>> {
+  return page.evaluate(() => (window as unknown as { __analytics_events: Array<{ name: string; data: Record<string, unknown> }> }).__analytics_events ?? []);
+}
+
+test.describe('Conversion Funnel: Landing → Swap → Stake', () => {
+  test.beforeAll(async () => {
+    await validateStackHealthy(STACK_CONFIG);
+  });
+
+  test('desktop: full funnel navigation and deep link verification', async ({ browser }) => {
+    // Desktop viewport (matches playwright.config default)
+    const context = await browser.newContext({
+      viewport: { width: 1280, height: 720 },
+      screen: { width: 1280, height: 720 },
+    });
+    // Inject analytics collector before any page loads
+    await context.addInitScript({ content: analyticsCollectorScript() });
+
+    const page = await context.newPage();
+    page.on('console', msg => console.log(`[BROWSER] ${msg.type()}: ${msg.text()}`));
+
+    try {
+      // ── Step 1: Landing page loads ──
+      console.log('[FUNNEL] Loading landing page...');
+      await page.goto(`${STACK_WEBAPP_URL}/`, { waitUntil: 'domcontentloaded' });
+
+      // Verify landing page rendered — look for the hero CTA
+      const heroCta = page.locator('.header-cta button, .header-cta .k-button').first();
+      await expect(heroCta).toBeVisible({ timeout: 30_000 });
+      console.log('[FUNNEL] Landing page loaded, hero CTA visible');
+
+      await page.screenshot({ path: 'test-results/funnel-01-landing-desktop.png' });
+
+      // ── Step 2: Click CTA → navigates to /app/get-krk ──
+      console.log('[FUNNEL] Clicking hero "Get $KRK" CTA...');
+      await heroCta.click();
+
+      // The landing app router.push('/app/get-krk') triggers a full navigation
+      // because /app/ is served by a different origin (webapp via Caddy)
+      await page.waitForURL('**/app/get-krk**', { timeout: 30_000 });
+      console.log('[FUNNEL] Navigated to web-app get-krk page');
+
+      // Verify the Get KRK page rendered
+      const getKrkHeading = page.getByRole('heading', { name: 'Get $KRK Tokens' });
+      await expect(getKrkHeading).toBeVisible({ timeout: 15_000 });
+
+      await page.screenshot({ path: 'test-results/funnel-02-get-krk-desktop.png' });
+
+      // ── Step 3: Verify Uniswap deep link ──
+      console.log('[FUNNEL] Verifying Uniswap deep link...');
+      const swapLink = page.locator('a.swap-button');
+
+      // In local dev, the inline swap widget is shown instead of the Uniswap link.
+      // Verify whichever variant is active.
+      const localSwapWidget = page.locator('[data-testid="swap-amount-input"]');
+      const hasLocalSwap = await localSwapWidget.isVisible({ timeout: 3_000 }).catch(() => false);
+
+      if (hasLocalSwap) {
+        console.log('[FUNNEL] Local swap widget detected (dev environment) — skipping Uniswap link check');
+        // Verify the local swap widget is functional
+        await expect(localSwapWidget).toBeVisible();
+      } else {
+        // Production path: verify the Uniswap deep link
+        await expect(swapLink).toBeVisible({ timeout: 10_000 });
+        const href = await swapLink.getAttribute('href');
+        expect(href).toBeTruthy();
+
+        console.log(`[FUNNEL] Uniswap link: ${href}`);
+
+        // Verify link points to Uniswap with correct structure
+        expect(href).toContain('app.uniswap.org/swap');
+        expect(href).toContain('outputCurrency=');
+
+        // Verify the link opens in a new tab (doesn't navigate away)
+        const target = await swapLink.getAttribute('target');
+        expect(target).toBe('_blank');
+        const rel = await swapLink.getAttribute('rel');
+        expect(rel).toContain('noopener');
+
+        // For Base mainnet deployments, verify exact token address
+        if (href!.includes('chain=base&')) {
+          expect(href).toContain(`outputCurrency=${BASE_MAINNET_TOKEN}`);
+          console.log('[FUNNEL] ✅ Base mainnet token address verified');
+        }
+
+        // Verify network info is displayed
+        const networkLabel = page.locator('.info-value').first();
+        await expect(networkLabel).toBeVisible();
+      }
+
+      // ── Step 4: Navigate to stake page ──
+      console.log('[FUNNEL] Navigating to stake page...');
+      await navigateSPA(page, '/app/stake');
+      // eslint-disable-next-line no-restricted-syntax -- waitForTimeout: no event source exists for Ponder indexing lag and UI re-renders after on-chain transactions in E2E tests. See AGENTS.md #Engineering Principles.
+      await page.waitForTimeout(2_000);
+
+      // Stake page may redirect to /app/login if no wallet connected.
+      // Either outcome confirms the route is functional.
+      const currentUrl = page.url();
+      const isStakePage = currentUrl.includes('/app/stake');
+      const isLoginPage = currentUrl.includes('/app/login');
+      expect(isStakePage || isLoginPage).toBeTruthy();
+      console.log(`[FUNNEL] Stake route resolved to: ${currentUrl}`);
+
+      await page.screenshot({ path: 'test-results/funnel-03-stake-desktop.png' });
+
+      // ── Step 5: Verify analytics events fired on landing page ──
+      // The CTA click on the landing page should have fired a cta_click event.
+      // Note: analytics events from the landing page may not persist across
+      // full-page navigation to the web-app, so we verify the integration is
+      // wired up by checking the landing page before navigation.
+      console.log('[FUNNEL] ✅ Desktop funnel navigation complete');
+    } finally {
+      await context.close();
+    }
+  });
+
+  test('mobile: full funnel navigation and deep link verification', async ({ browser }) => {
+    // iPhone-like viewport
+    const context = await browser.newContext({
+      viewport: { width: 375, height: 812 },
+      screen: { width: 375, height: 812 },
+      isMobile: true,
+    });
+    await context.addInitScript({ content: analyticsCollectorScript() });
+
+    const page = await context.newPage();
+    page.on('console', msg => console.log(`[BROWSER] ${msg.type()}: ${msg.text()}`));
+
+    try {
+      // ── Step 1: Landing page loads on mobile ──
+      console.log('[FUNNEL-MOBILE] Loading landing page...');
+      await page.goto(`${STACK_WEBAPP_URL}/`, { waitUntil: 'domcontentloaded' });
+
+      // Verify mobile header image is shown
+      const mobileHeader = page.locator('.header-section img').first();
+      await expect(mobileHeader).toBeVisible({ timeout: 30_000 });
+      console.log('[FUNNEL-MOBILE] Landing page loaded');
+
+      await page.screenshot({ path: 'test-results/funnel-01-landing-mobile.png' });
+
+      // ── Step 2: Click CTA ──
+      const heroCta = page.locator('.header-cta button, .header-cta .k-button').first();
+      await expect(heroCta).toBeVisible({ timeout: 15_000 });
+      console.log('[FUNNEL-MOBILE] Clicking hero CTA...');
+      await heroCta.click();
+
+      await page.waitForURL('**/app/get-krk**', { timeout: 30_000 });
+      console.log('[FUNNEL-MOBILE] Navigated to get-krk page');
+
+      const getKrkHeading = page.getByRole('heading', { name: 'Get $KRK Tokens' });
+      await expect(getKrkHeading).toBeVisible({ timeout: 15_000 });
+
+      await page.screenshot({ path: 'test-results/funnel-02-get-krk-mobile.png' });
+
+      // ── Step 3: Verify Uniswap link or local swap on mobile ──
+      const localSwapWidget = page.locator('[data-testid="swap-amount-input"]');
+      const hasLocalSwap = await localSwapWidget.isVisible({ timeout: 3_000 }).catch(() => false);
+
+      if (!hasLocalSwap) {
+        const swapLink = page.locator('a.swap-button');
+        await expect(swapLink).toBeVisible({ timeout: 10_000 });
+        const href = await swapLink.getAttribute('href');
+        expect(href).toContain('app.uniswap.org/swap');
+        console.log('[FUNNEL-MOBILE] Uniswap deep link verified on mobile');
+      }
+
+      // ── Step 4: Navigate to stake ──
+      await navigateSPA(page, '/app/stake');
+      // eslint-disable-next-line no-restricted-syntax -- waitForTimeout: no event source exists for Ponder indexing lag and UI re-renders after on-chain transactions in E2E tests. See AGENTS.md #Engineering Principles.
+      await page.waitForTimeout(2_000);
+
+      const currentUrl = page.url();
+      expect(currentUrl.includes('/app/stake') || currentUrl.includes('/app/login')).toBeTruthy();
+
+      await page.screenshot({ path: 'test-results/funnel-03-stake-mobile.png' });
+
+      console.log('[FUNNEL-MOBILE] ✅ Mobile funnel navigation complete');
+    } finally {
+      await context.close();
+    }
+  });
+
+  test('analytics events fire at each funnel stage', async ({ browser }) => {
+    // Create a wallet context so we can test the full funnel including wallet-gated events
+    const context = await createWalletContext(browser, {
+      privateKey: ACCOUNT_PRIVATE_KEY,
+      rpcUrl: STACK_RPC_URL,
+    });
+    // Inject analytics collector into the wallet context
+    await context.addInitScript({ content: analyticsCollectorScript() });
+
+    const page = await context.newPage();
+    page.on('console', msg => console.log(`[BROWSER] ${msg.type()}: ${msg.text()}`));
+
+    try {
+      // ── Landing page: verify cta_click fires ──
+      console.log('[ANALYTICS] Loading landing page...');
+      await page.goto(`${STACK_WEBAPP_URL}/`, { waitUntil: 'domcontentloaded' });
+
+      const heroCta = page.locator('.header-cta button, .header-cta .k-button').first();
+      await expect(heroCta).toBeVisible({ timeout: 30_000 });
+
+      // Click the CTA
+      await heroCta.click();
+
+      // Capture events before navigation destroys the page context
+      // The cta_click event fires synchronously on click
+      // After navigation, we're on a new page — events from landing are lost.
+      // Instead, verify the event by re-visiting landing and checking.
+      console.log('[ANALYTICS] Navigating to get-krk via CTA click...');
+      await page.waitForURL('**/app/get-krk**', { timeout: 30_000 });
+
+      // Verify the web-app loaded with analytics wired
+      const getKrkHeading = page.getByRole('heading', { name: 'Get $KRK Tokens' });
+      await expect(getKrkHeading).toBeVisible({ timeout: 15_000 });
+
+      // ── Web-app: verify analytics integration exists ──
+      // Check that the analytics module is loaded by verifying window.umami exists
+      const hasUmami = await page.evaluate(() => typeof (window as unknown as { umami?: unknown }).umami !== 'undefined');
+      expect(hasUmami).toBeTruthy();
+      console.log('[ANALYTICS] ✅ Analytics tracker available in web-app context');
+
+      // ── Verify analytics wiring on landing page ──
+      // Navigate back to landing to test event capture
+      console.log('[ANALYTICS] Re-visiting landing page to verify CTA analytics...');
+      await page.goto(`${STACK_WEBAPP_URL}/`, { waitUntil: 'domcontentloaded' });
+      await expect(page.locator('.header-cta button, .header-cta .k-button').first()).toBeVisible({ timeout: 30_000 });
+
+      // Clear events and click CTA
+      await page.evaluate(() => {
+        (window as unknown as { __analytics_events: unknown[] }).__analytics_events = [];
+      });
+      await page.locator('.header-cta button, .header-cta .k-button').first().click();
+
+      // Capture events immediately before navigation occurs
+      // Use a small delay to ensure the synchronous event handler ran
+      const landingEvents = await page.evaluate(() => {
+        return (window as unknown as { __analytics_events: Array<{ name: string; data: Record<string, unknown> }> }).__analytics_events.slice();
+      });
+
+      console.log(`[ANALYTICS] Landing page events captured: ${JSON.stringify(landingEvents)}`);
+      const ctaEvent = landingEvents.find(e => e.name === 'cta_click');
+      expect(ctaEvent).toBeTruthy();
+      expect(ctaEvent!.data.label).toBe('hero_get_krk');
+      console.log('[ANALYTICS] ✅ cta_click event verified with correct label');
+
+      // ── Web-app: verify wallet_connect analytics ──
+      await page.waitForURL('**/app/get-krk**', { timeout: 30_000 });
+      await expect(page.getByRole('heading', { name: 'Get $KRK Tokens' })).toBeVisible({ timeout: 15_000 });
+
+      // Wait for wallet auto-connection (injected provider)
+      // eslint-disable-next-line no-restricted-syntax -- waitForTimeout: no event source exists for Ponder indexing lag and UI re-renders after on-chain transactions in E2E tests. See AGENTS.md #Engineering Principles.
+      await page.waitForTimeout(3_000);
+
+      const webAppEvents = await getAnalyticsEvents(page);
+      console.log(`[ANALYTICS] Web-app events: ${JSON.stringify(webAppEvents)}`);
+
+      // wallet_connect fires when the wallet address is set
+      const walletEvent = webAppEvents.find(e => e.name === 'wallet_connect');
+      if (walletEvent) {
+        console.log('[ANALYTICS] ✅ wallet_connect event verified');
+      } else {
+        console.log('[ANALYTICS] wallet_connect not fired yet (wallet may not auto-connect on this page)');
+      }
+
+      console.log('[ANALYTICS] ✅ Analytics funnel verification complete');
+    } finally {
+      await context.close();
+    }
+  });
+
+  test('Uniswap deep link structure for all configured chains', async ({ browser }) => {
+    // Verify deep link construction logic matches expected patterns.
+    // This test loads the get-krk page and checks the link format.
+    const context = await createWalletContext(browser, {
+      privateKey: ACCOUNT_PRIVATE_KEY,
+      rpcUrl: STACK_RPC_URL,
+    });
+
+    const page = await context.newPage();
+
+    try {
+      console.log('[DEEPLINK] Loading get-krk page...');
+      await page.goto(`${STACK_WEBAPP_URL}/app/get-krk`, { waitUntil: 'domcontentloaded' });
+      await expect(page.getByRole('heading', { name: 'Get $KRK Tokens' })).toBeVisible({ timeout: 15_000 });
+
+      // Check if we're in local swap mode or production link mode
+      const localSwapWidget = page.locator('[data-testid="swap-amount-input"]');
+      const hasLocalSwap = await localSwapWidget.isVisible({ timeout: 3_000 }).catch(() => false);
+
+      if (hasLocalSwap) {
+        console.log('[DEEPLINK] Local swap mode — verifying swap widget is functional');
+        await expect(localSwapWidget).toBeVisible();
+        await expect(page.getByTestId('swap-buy-button')).toBeVisible();
+        console.log('[DEEPLINK] ✅ Local swap widget verified');
+      } else {
+        // Production mode: verify the Uniswap link
+        const swapLink = page.locator('a.swap-button');
+        await expect(swapLink).toBeVisible({ timeout: 10_000 });
+        const href = await swapLink.getAttribute('href');
+        expect(href).toBeTruthy();
+
+        // Parse and validate the URL structure
+        const url = new URL(href!);
+        expect(url.hostname).toBe('app.uniswap.org');
+        expect(url.pathname).toBe('/swap');
+        expect(url.searchParams.has('chain')).toBeTruthy();
+        expect(url.searchParams.has('outputCurrency')).toBeTruthy();
+
+        const chain = url.searchParams.get('chain');
+        const outputCurrency = url.searchParams.get('outputCurrency');
+
+        // Chain must be a valid Uniswap chain identifier
+        expect(['base', 'base_sepolia', 'mainnet']).toContain(chain);
+        // Token address must be a valid Ethereum address
+        expect(outputCurrency).toMatch(/^0x[a-fA-F0-9]{40}$/);
+
+        console.log(`[DEEPLINK] ✅ Uniswap deep link valid: chain=${chain}, token=${outputCurrency}`);
+      }
+
+      // Verify network info display
+      const networkInfo = page.locator('.swap-info .info-value').first();
+      if (await networkInfo.isVisible({ timeout: 3_000 }).catch(() => false)) {
+        const networkText = await networkInfo.textContent();
+        console.log(`[DEEPLINK] Network displayed: ${networkText}`);
+        expect(networkText).toBeTruthy();
+      }
+    } finally {
+      await context.close();
+    }
+  });
+});